From Kitchen to Customer: How to Get Your Baked Goods Tasted—and Sold

From Kitchen to Customer: How to Get Your Baked Goods Tasted—and Sold

From Kitchen to Customer: How to Get Your Baked Goods Tasted—and Sold

By Tamika Smith, Founder of Nunu’s Baking Essentials

Hey sweet soul 💛,

If you're here, chances are you love to bake just as much as I do—and now you're wondering how to turn that passion into something more. Maybe you've got that “famous” pound cake your family always asks for, or your cookies never make it past the cooling rack. Sound familiar?

Well, guess what? That thing you love to do can become the thing that brings in income, builds your confidence, and changes your life. I’m here to help you make that leap from kitchen to customer. Let’s talk about how to get your baked goods not just tasted, but sold.

🎯 1. Start with Your Inner Circle

Before you worry about websites, logos, or packaging—test your flavors.
Start with the people who already believe in you: friends, family, coworkers, and church members. Ask them to taste your products and give honest feedback. Not just “this is good,” but things like:

  • Would you buy this?

  • How much would you pay?

  • What would make it better?

Don’t be afraid to tweak. Your kitchen is your lab.

👩🏽🍳 2. Make It Official (or at least legal)

Depending on your state, you may be able to operate under a Cottage Food License, which allows you to sell homemade goods without a commercial kitchen. It’s affordable and a great starting point.

Do your research or contact your local health department. A little paperwork goes a long way in building trust with future customers.

💡 3. Choose Your Signature Item

You don’t need to sell everything you know how to bake. Start with one or two signature products—something you do exceptionally well. It could be:

  • That banana pudding that never lasts past Sunday dinner

  • Your grandma’s lemon pound cake

  • Red velvet cupcakes with cream cheese dreams

Focus on quality, not quantity.

📣 4. Let People Know You Bake!

Post it. Share it. Talk about it.
Start with Facebook and Instagram. Take a good picture (natural light is your friend), describe the item, and tell people how to order.

Example:

“Made a fresh batch of my mini pecan pies today—perfect for holiday tables or Friday night cravings. DM me to order!”

You don’t need a website yet—just visibility and consistency.

🧁 5. Sample + Sell

Take a tray of samples to:

  • Local hair salons or barbershops

  • Pop-up events or markets

  • Teacher break rooms

  • Church or community groups

Include a business card or a flyer with ordering info. Every sample should be followed by, “I take orders!” Never miss a chance to plant the seed.

💰 6. Know Your Worth—And Charge For It

It’s tempting to underprice when starting out, but remember: your time, ingredients, and talent all have value.

Set a price that respects your effort AND your customer’s budget. As you grow, so can your prices. People will pay for quality—and consistency.

❤️ Final Thoughts from Me

When I started Nunu’s Baking Essentials, it wasn’t just about mixers or whisks. It was about building a space where dreams rise—just like dough. You don’t need to have it all figured out to start. You just need to start.

So bake the thing. Share the thing. Sell the thing.

Your kitchen could be the beginning of something beautiful. And I’m cheering you on every step of the way.

With love & flour,
Tamika Smith
Founder, Nunu’s Baking Essentials

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