About Us

Tamika Gooden – Founder & CEO, Nunu Cakes & Nunu Baking Essentials

Tamika Gooden comes from a large, close-knit family and is the eldest of four siblings. After spending years in the insurance industry, she discovered that her true passion was baking. This realization led her to create Nunu Cakes, a business that gave her life renewed purpose and allowed her to connect with people from all around the world. Through her baking, she reminds others that even in difficult times, life is always worth savoring to the fullest.

Her motto? "Bake the world a better place, one cupcake at a time."

Tamika’s journey has been shaped by love and loss, particularly the unexpected passing of her beloved sister, Mimi. In her path toward healing, she has found strength not only in baking but also in inspiring others to embrace life’s flavors—both the sweet and the bittersweet. She believes that every life is rich with possibilities and that it’s essential to express love and appreciation to those around us.

As Tamika grew her business, she realized a greater purpose: helping other bakers succeed. Through years of perfecting her craft, she developed a deep understanding of high-quality ingredients, techniques, and the tools that make a difference in baking. This passion led her to create Nunu Baking Essentials, a product line designed to provide other bakers—both aspiring and professional—with the tools, mixes, and resources they need to elevate their creations.

Beyond baking, Tamika finds fulfillment in helping others navigate grief and life’s challenges. She passionately reminds everyone that, despite hardships, we must continue to live, love, and create.

With every cake, every product, and every piece of advice she shares, Tamika pours her heart into her work—empowering fellow bakers to turn their passion into something truly sweet.